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UX Writing Challenge Day 2
Tailoring copy to a sports fan
For my next UX Writers Collective challenge, I have to create content tailored to a sports fan.
Challenge Day 2 Assignment
Scenario: A user is a working parent and a big sports fan amid their favorite sports season who can no longer attend games.
Challenge: Write a promotional screen for an app that lets a user choose teams, sends game reminders, real-time score updates, and highlight videos.
Headline: 40 characters max
Body: 175 characters max
Button(s): 25 characters max
My thought process
I love playing sports, but I don’t watch sports, except for the World Cup or gymnastics during the Olympics.
When you’re a UX writer, you won’t always relate to the user. The key is to put yourself in their shoes.
Even though I'm not a sports fanatic, I know some people who are. My father is a faithful Feyenoord fan, a Dutch football team. Feyenoord magazine even featured a photo of him wearing the team's shirt in a market in Guatemala.
The reason I watch the World Cup is my dad. It's the only time I care about football.
