Tailoring copy to a sports fan
For my next UX Writers Collective challenge, I have to create content tailored to a sports fan.
Challenge Day 2 Assignment
Scenario: A user is a working parent and a big sports fan amid their favorite sports season who can no longer attend games.
Challenge: Write a promotional screen for an app that lets a user choose teams, sends game reminders, real-time score updates, and highlight videos.
Headline: 40 characters max
Body: 175 characters max
Button(s): 25 characters max
My thought process
I love playing sports, but I don’t watch sports, except for the World Cup or gymnastics during the Olympics.
When you’re a UX writer, you won’t always relate to the user. The key is to put yourself in their shoes.
Even though I'm not a sports fanatic, I know some people who are. My father is a faithful Feyenoord fan, a Dutch football team. Feyenoord magazine even featured a photo of him wearing the team's shirt in a market in Guatemala.
The reason I watch the World Cup is my dad. It's the only time I care about football.
Now, this topic doesn't feel as foreign anymore.
What would my dad want to know about, for instance, the Champions League? What information would be necessary to him?
Research before writing
Research is an essential part of UX writing.
Before coming up with my text, I researched apps that currently offer impressive features to avid fans.
I asked myself, what are they doing right? What attracts users?
After several drafts, this is the text I came up with:
Some moments don’t repeat themselves
Never miss your team’s best goals!
Get real-time score updates, statistics, and live notifications.
Full access to highlight videos and curated stories.
Download and personalize!
How do you think I did this time?