UX writers craft copy that makes a user's journey simple
What is UX writing to begin with?
UX writing is about creating copy that guides the user while interacting with a product or service.
Sounds simple enough, right? Coming up with creative, concise, and practical copy is not that easy.
How many times have you left an app or site because you weren't sure about the next step?
UX writers study and analyze how a user behaves while navigating software. They craft microcopy that improves their overall experience.
Furthermore, UX writers contribute to establishing the style and tone of the company or brand.
UX writing focuses on the user.
A UX writer has to put themselves in the user's shoes. They have to research, test their hypothesis, and evaluate what works and what doesn’t.
One of the main goals is to communicate effectively in few words and assist the user in completing their desired action.
A beautiful design is pointless if the user doesn’t know what they need to do.
Copy should seamlessly fit the design, and the ultimate goal is to make the user’s life simpler.
At times, writers get attached to the content they create. You can’t get attached to your words in UX writing. Your loyalty is to the user.
Who can be a UX writer?
You don’t necessarily have to have had a career in writing to create software copy. A passion for technology, research, and problem-solving is a good start.
With a background in journalism, I thought that transitioning to UX writing would be simple. One of my challenges was to look at words with fresh eyes.
If you’re a writer, you’ll have to think about useful and practical writing instead of crafting clever sentences.
Even though I’m a writer, I don’t think you have to be one to become a UX writer. Coming up with copy is one aspect of this role.
You don't have to be an expert in design to be a UX writer.
UX writers should work closely with designers but don't need to be experts in design. But do get to know designer tools: Sketch, Figma, Illustrator, InVision, etc.
Collaboration with other teams is essential.
To obtain good results and provide the user with the best experience, designers, IA professionals, and copywriters must collaborate.
A car won’t start if it’s missing its battery or engine. As a UX writer, you’re part of a whole. Challenge your colleagues to come up with solutions and encourage them to give you feedback.
Know who your user is.
The better you understand your target audience, the better your copy will be. Whenever you’re writing copy, remember who you are writing for.
Research is vital in UX writing.
Research is an essential aspect of this profession. A UX writer has to test their content and measure its results. Data is how you demonstrate whether your content has had an impact or not.
UX writing is not only about writing.
I work with highly talented writers, but that doesn’t mean they all want to become UX writers.
You might have a completely different background and be able to come up with clever, efficient copy. Yet, there’s more to this role than writing.
Having a content strategy is critical. How will you measure your content? Will you be able to explain how and why your copy will work?
Part of your job will be to establish testing methods to develop your outcomes. Think about the question you want to answer before you decide on your strategy.
Why am I interested in UX writing?
I’m curious about how we behave online.
Having participated in a few A/B tests, it’s fascinating to learn why one color worked better than another. Or how changing a few words had a significant impact on conversion.
There’s a lot for me to learn still. I’m continually flexing my brain, getting to use various tools and methods.
I love writing without constraint. I love words. But, what truly drove me to learn about UX writing is research and data analysis.
Don’t be surprised to see more companies hunting for UX writers. If this fits your career goals, there are several free online courses you can start with.